Clear and effective communication of complex ideas

I build bridges.

First, I learn about your business and your customers’ businesses. Then, I write clear, straightforward and
compelling marketing materials to build bridges between you and your customers.

For more than two decades, I’ve been writing and editing selling copy about science, technology, manufacturing,
engineering, processes, ideas and people. I am a Toronto-based freelance writer who listens, questions, structures
and creates business and marketing communications that work for you the way you need them to.

Show me your work, and I’ll help you get it across.

Heather Finley

About Me

Heather Finley

My Work

I’m a marketing writer, editor and project coordinator and I’ve made a living doing this for more than twenty years.

I’ve written many different kinds of print and digital materials, including websites, interactive DVDs, brochures, newsletters, white papers, fact sheets, case studies, annual reports, business plans and journal articles.

MY BACKGROUND
PARTIAL CLIENT LIST

I “translate” your ideas

How is your business different from your clients’ and customers’ businesses? What motivates them? How do they talk about the products or services you’d like them to use?

As your business grows, your people will develop a unique way of talking about their work and your products or services. So will your customers, clients and suppliers. And this shorthand isn’t just jargon; it represents a way of thinking. Every industry — just like every country — has its own view of the world and the tools it needs to thrive.

For example, let’s say your company implements a change that reduces costs and improves quality. How do you want to talk about it to your customers? What do your employees need to know? Who else needs to know, how much level of detail is needed, and what is the most effective way to get the information across?

I help you tell your story the way you need it, in the business language and style that makes sense to each audience.

Heather Finley

My work spans a range of sectors:

Manufacturing and technology
Government and education
Non-profits and the arts

 

Here are some samples of my work:

Annual Report: Ontario Science Centre
Client: Ontario Science Centre and Public Good Social Marketing (design)

Annual Report: Ryerson University Faculty of Engineering, Architecture and Science
Client: Ryerson University

Brochure: Ryerson Image Arts program
Client: Ryerson University

PowerPoint copy deck: McMichael Canadian Art Collection
Client: McMichael Canadian Art Collection and Public Good Social Marketing (design)

Article: Mini-moons and shooting stars: how lethal are our skies?
Client: Western University and adHOME Creative

Blog post: Private Time, Public Transit
Client: York Region Transit/vivaNEXT

Annual Report: Ontario Science Centre
Client: Ontario Science Centre and Public Good Social Marketing (design)

Article: Mini-moons and shooting stars: how lethal are our skies?
Client: Western University and adHOME Creative

Brochure: Ryerson Image Arts program
Client: Ryerson University

Annual Report: Ryerson University Faculty of Engineering, Architecture and Science
Client: Ryerson University

PowerPoint copy deck: McMichael Canadian Art Collection
Client: McMichael Canadian Art Collection and Public Good Social Marketing (design)
Annual Report: Ontario Science Centre
Client: Ontario Science Centre and Public Good Social Marketing (design)

Brochure: Supply Chain – Stronger Links
Client: The Liquor Control Board of Ontario (LCBO)

Poster: Spot the Zebra – Do You Know about NET Cancer?
Client: The Carcinoid Neuroendocrine Tumour Society Canada and Public Good Social Marketing (design)
Brochure: Supply Chain – Stronger Links
Client: The Liquor Control Board of Ontario (LCBO)
PowerPoint copy deck: McMichael Canadian Art Collection
Client: McMichael Canadian Art Collection and Public Good Social Marketing (design)
Poster: Spot the Zebra – Do You Know about NET Cancer?
Client: The Carcinoid Neuroendocrine Tumour Society Canada and Public Good Social Marketing (design)
Annual Report: Ontario Science Centre
Client: Ontario Science Centre and Public Good Social Marketing (design)

Poster: Spot the Zebra – Do You Know about NET Cancer?
Client: The Carcinoid Neuroendocrine Tumour Society Canada and Public Good Social Marketing (design)

PowerPoint copy deck: McMichael Canadian Art Collection
Client: McMichael Canadian Art Collection and Public Good Social Marketing (design)

Brochure: Supply Chain – Stronger Links
Client: The Liquor Control Board of Ontario (LCBO)
Annual Report: Ontario Science Centre
Client: Ontario Science Centre and Public Good Social Marketing (design)

Article: Mini-moons and shooting stars: how lethal are our skies?
Client: Western University and adHOME Creative

Annual Report: Ryerson University Faculty of Engineering, Architecture and Science
Client: Ryerson University

Contact Me

phone: 416-995-5154

email: heather[at]heatherfinley[dot]com

Clear and effective communication of complex ideas

Heather Finley