Heather Finley

About Heather Finley

I’m a marketing writer, editor and project coordinator and I’ve made a living doing this for more than twenty years. I’ve written many different kinds of print and digital materials, including websites, interactive DVDs, brochures, newsletters, white papers, fact sheets, case studies, annual reports, business plans and journal articles.

Working with staffing agencies and recruiters: Feed the hand that feeds

By |2020-12-10T09:11:02-05:00December 8th, 2020|Coaching: How to be a freelancer, Uncategorized|

Think beyond the gig

Are you taking the leap to freelancing? Right now, COVID layoffs and/or the fantasy of founding a business are propelling more people into the consulting-sphere. Whether freelancing is your new permanent career or not, one source of work you should explore is creative staffing agencies.

These agencies recruit for full-time jobs, but also […]

Adapt or stay frustrated

By |2020-11-05T13:28:10-05:00November 5th, 2020|I’m learning, Uncategorized|

Are you sick of hearing about the quarantine? How about “silver linings” uptalk?

Me, too. I want to get on with life—my old life. Before March of 2020, I had a reasonable social life and a busy career that paid the rent; since then, those things have mostly disappeared. COVID and world politics have crushed many […]

Blurred lines: When things get (too) comfortable

By |2019-09-04T16:21:41-04:00March 15th, 2019|Coaching: How to be a freelancer|

Friends in work places

You’ve got this client you really, really like working with. You respect their ideas, they respect yours. And what’s more, you also have a few laughs together. It’s an incredibly positive professional relationship, and it feels like there’s a friendship developing.

Proceed with caution.

That area of professional-personal overlap is amazing. You’ve got patience, […]

When your client hates your work

By |2019-09-04T16:22:02-04:00January 15th, 2019|Coaching: How to be a freelancer|

Getting the call that kills

Your client is upset with your work. They may be quietly disappointed, or even downright nasty. You know you worked your butt off, but now you’re distracted by the feedback, maybe even offended.

Don’t take it personally. Really.

Maybe the client has a difficult manager, or their dog died, or they’re battling a […]

Want to fire your writer? Here’s what to do when the first draft sucks

By |2019-09-04T16:49:56-04:00November 1st, 2018|Working with a freelancer|

You could not have been more clear.

You gave your writer a detailed brief and supporting research. You had a deep discussion about your goals, corporate style, mission and vision. The writer asked questions and you gave answers. In fact, you practically (or actually) handed your scribe an outline. And the copy draft is terrible.

If you’ve […]

Confessions of a serial lepidopterist

By |2019-09-04T16:49:43-04:00September 25th, 2018|I’m learning|

This summer I incubated insect eggs, larvae and pupae in my kitchen.

Dozens of them. On purpose.

Every morning, I checked to see who had hatched, eaten, pupated and pooped. I shared photos of fat yellow-and-black caterpillars on social media, and I told stories about them to anyone who showed even the smallest bit of interest. […]

Coaching is like work therapy

By |2018-09-19T09:51:01-04:00August 29th, 2018|I’m learning|

Executive coaching is like therapy for your career.

I used to think executive coaching was only for senior leaders in big companies. And as a freelancer, I didn’t see myself as someone who would benefit from executive-oriented support. But when I found myself knotted up in a difficult career dilemma, I decided to hire a coach […]