Clear and effective communication

I build bridges.

First, I learn about your business and your customers’ businesses. Then, I create clear, straightforward and compelling marketing materials to build bridges between you and your customers.

For more than two decades, I’ve been writing and editing selling copy about science, technology, manufacturing, engineering, processes, financial services, ideas and people. I am a Toronto-based freelance writer who listens and questions, then structures and creates business and marketing communications that work for you in the way you need them to.

And by the way, I can help you polish your own writing, too. I offer copy coaching, plus fast, straightforward advice to clients who just need a quick review.

Show me your work, and I’ll help you get it across.

Heather Finley

About Me

Heather Finley

My Work

I’m a marketing writer, editor, project coordinator and copy coach, and I’ve made a living doing this for more than twenty years.

I’ve written many different kinds of print and digital materials, including websites, motion-graphics videos, brochures, newsletters, white papers, fact sheets, case studies, annual reports, business plans and journal articles.

MY BACKGROUND
PARTIAL CLIENT LIST

I “translate” your ideas

How is your business different from your clients’ and customers’ businesses? What motivates them? How do they talk about the products or services you’d like them to use?

As your business grows, your people will develop a unique way of talking about their work and your products or services. So will your customers, clients and suppliers. And this shorthand isn’t just jargon; it represents a way of thinking. Every industry — just like every country — has its own view of the world and the tools it needs to thrive.

For example, let’s say your company implements a change that reduces costs and improves quality. How do you want to talk about it to your customers? What do your employees need to know? Who else needs to know, how much level of detail is needed, and what is the most effective way to get the information across?

I help you tell your story the way you need it, in the business language and style that makes sense to each audience.

Heather Finley

My work spans a range of sectors:

Manufacturing and technology
Government and education
Non-profits and the arts

Here are some samples of my work:

Brochure: Ryerson Image Arts program
Client: Ryerson University

PowerPoint copy deck: McMichael Canadian Art Collection
Client: McMichael Canadian Art Collection

Program brochure: Wanderluxe
Client: SickKids Foundation

PowerPoint copy deck: McMichael Canadian Art Collection
Client: McMichael Canadian Art Collection 

Annual Report: Ontario Science Centre
Client: Ontario Science Centre

Brochure: Supply Chain – Stronger Links
Client: The Liquor Control Board of Ontario (LCBO)

Poster: Spot the Zebra – Do You Know about NET Cancer?
Client: The Carcinoid Neuroendocrine Tumour Society Canada

Program brochure: Wanderluxe
Client: SickKids Foundation

Brochure: Supply Chain – Stronger Links
Client: The Liquor Control Board of Ontario (LCBO)

PowerPoint copy deck: McMichael Canadian Art Collection
Client: McMichael Canadian Art Collection

Poster: Spot the Zebra – Do You Know about NET Cancer?
Client: The Carcinoid Neuroendocrine Tumour Society Canada

Program brochure: Wanderluxe
Client: SickKids Foundation

Annual Report: Ontario Science Centre
Client: Ontario Science Centre 

Poster: Spot the Zebra – Do You Know about NET Cancer?
Client: The Carcinoid Neuroendocrine Tumour Society Canada 

Brochure: Supply Chain – Stronger Links
Client: The Liquor Control Board of Ontario (LCBO)

Blog post: Privacy by Design – or by Disaster?
Client: EchoWorx

Web content: Bell Monitoring
Client: Bell Canada

Brochure: Sangoma WAN products
Client: Sangoma Technologies

Website: Allerion Oilfield Services
Client: Allerion Oilfield Services

Article: Lessons in Literacy
Client: The Toronto Star

Website: Woodbridge Foam Partner
Client: Woodbridge Foam Partner

Contact Me

phone: 416-995-5154

email: 

Clear and effective communication

Heather Finley