I build bridges.
First, I learn about your business and your customers’ businesses. Then, I create clear, straightforward and compelling marketing materials to build bridges between you and your customers.
For more than two decades, I’ve been writing and editing selling copy about science, technology, manufacturing, engineering, processes, financial services, ideas and people. I am a Toronto-based freelance writer who listens and questions, then structures and creates business and marketing communications that work for you in the way you need them to.
And by the way, I can help you polish your own writing, too. I offer copy coaching, plus fast, straightforward advice to clients who just need a quick review.
Show me your work, and I’ll help you get it across.
I’m a marketing writer, editor, project coordinator and copy coach, and I’ve made a living doing this for more than twenty years.
I’ve written many different kinds of print and digital materials, including websites, motion-graphics videos, brochures, newsletters, white papers, fact sheets, case studies, annual reports, business plans and journal articles.
How is your business different from your clients’ and customers’ businesses? What motivates them? How do they talk about the products or services you’d like them to use?
As your business grows, your people will develop a unique way of talking about their work and your products or services. So will your customers, clients and suppliers. And this shorthand isn’t just jargon; it represents a way of thinking. Every industry — just like every country — has its own view of the world and the tools it needs to thrive.
For example, let’s say your company implements a change that reduces costs and improves quality. How do you want to talk about it to your customers? What do your employees need to know? Who else needs to know, how much level of detail is needed, and what is the most effective way to get the information across?
I help you tell your story the way you need it, in the business language and style that makes sense to each audience.